You Say Ads, We Say Creative Persuasion ;)

Advertising isn’t a new thing. The ancient Egyptians used to make posters and post sales on papyrus. They even painted ads on walls as far back as 4000 B.C. Early European advertisements were often just pictures since many people couldn’t read. This gave way to town criers, announcing their wares, and guys with sign boards.

The first newspaper ads showed up in the 18th century, rife with false claims and miracle cures. Radio ads started in the 1920’s. The first TV ads in the 50’s might have been as simple as a company’s logo over the bars-and-tones when stations signed on the air. Newspapers, radio, and television could all reach mass audiences.

Then came the internet. Banner ads, pop-ups and pop-under ads gave way to targeted advertising and re-targeting. SEO (Search Engine Optimization), SEM (Search Engine Marketing), Email Marketing, and Social Media Marketing went from niche branding and marketing concepts to mainstream vital tools.

Digital Advertising gave marketers powerful analytics to help design online marketing campaigns. Email gave businesses a way to quickly reach targeted lists.

Today two companies dominate internet advertising. Google and Facebook account for more than 100 billion dollars in ad revenues — nearly half of all online ads worldwide. Look at these incredible stats:

• 4 billion visitors clicked on Google ads last year,
• When it comes to search in the U.S., Google accounts for 63% of traffic and nearly 78% of paid search ads.
• As of February 2017, there were more than 4 million active advertisers on Facebook.
• The number of ads on Facebook grew by 50% in just the last year!

Online advertising today has distinct advantages. First, it’s cost-effective. There’s an old saying in advertising circles, attributed to John Wanamaker in the early 1900’s. It goes like this: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Until the internet, there was no way to answer that. Now there is. With advanced metrics, marketers can tell exactly which techniques work, thereby reducing costs.

Analytics allow expert marketers to craft highly targeted campaigns to narrow segments that want your products.

The internet is the first medium to allow true two-way interaction and immediate gratification. If you see something you’re interested in, you can immediately click on it and get more information. Marketing on social media gives viewers a way to leave comments, reviews, and talk directly to businesses. That also creates new challenges for businesses. In the past, you could publish your phone number or put it in the yellow pages. People knew to call when your business was open. Now, they’re just as likely to click, comment, or post about your business when you’re closed. Keeping up with all the social media options and on-line marketing choices can be intimidating and overwhelming.

While there are do-it-yourself options, spending your money efficiently and effectively can be a challenge. There are so many options and ways of doing things that you can waste time and money if you’re not an expert. Tangerine Advertising and Tangerine Marketing does expert level advertising and marketing to focus online dollars for maximum reach. Tangerine Ads target the ideal customer.

Here are just some of the services we offer:

• SEO
• SEM
• Email Marketing
• Snap Chat Filters
• Social Media Management

If we can help, let us know. We’d love to take the load off your shoulders ;)